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th a slinky and you’re transferring energy back and forth from ring to ring. So we were trying to capture that energy efficiency. If you picture a slinky stretched out on a table and then look at the side profile of ZigTech you can see the resemblance right away. Think of a mechanical spring, which gives you energy return, then take that same spring idea, but build it out of something soft like foam, which gives your cushioning. That’s how we get energy return and cushioning out of the same platform. What was the most challenging part while designing the ZigTech? Also, cheap supra shoes did Reebok run into any problems during the sample stage and production stages? We had two options in the development phase that both worked very well. Athletes liked them both all through testing. So it was a difficult decision to choose which one we went forward with. As we both know, there are tons of training and running shoes on the market. What makes the ZigTech different on a performance level from the others? There are so many shoes out in the market place right now that offer basic cushioning and we wanted to do something different. While EasyTone delivers a less air max 2011 efficient ride that makes you work harder, ZigTech offers the opposite, a more efficient shoe. Simply said, “More Train Less Pain” or “The Energy drink for your feet” So, you’re basically saying everyone that reads this interview should get a pair of ZigTechs A.S.A.P.? Of course we hope that everyone buys a pair, but at the very least we hope people will try them on…the whole story of energy drink for you feet makes perfect sense when you try them on. Honestly, if you could change anything about the ZigTech, what would you change? If it ain’t broken don’t fix it…. Probably supra footwear not the answer you’re looking for but we’re very happy with the function, the look, the advertising…everything. It works. Can we expect to see the zig-zag sole applied to different Reebok silhouettes in the future? Absolutely. We plan to keep it always in a full length heel to toe platform, so that won’t change. But we are looking at different categories, different dimensions, things like that. Reebok already has nice line of athletes endorsing the ZigTech, but is their anyone that you personally would like to see wearing or endorsing the ZigTech? Yes, but can’t quite say, air max 90 as he’s not signed yet. The ZigTech is an eye-catching shoe, and it forces you to say something about its odd look. What’s the funniest thing you’ve heard someone say about the ZigTech so far? The funniest thing is probably the most common thing “What the #$#@ is that?” What can we look forward to seeing from Rbk’s ZigTech in the future? Maybe a ZigTech II? As I said, the 1st ZigTech looks like a hit, so you will see a lot of variations off version 1! Is there anything else you want to share with our readers about the ZigTech or anything else cheap air max 90
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